Breitling for Bentley BT-148
Another local retailer, in this instance Nong Gong Shang, also had an early start with private label with the introduction of its first private label lines in 1995, ahead of Frances Carrefour, which introduced its Carrefour Quality Line only in 1999. Shanghai-based Lianhua was also relatively early, with its private label appearing in 1996. Breitling for Bentley BT-147, the significant adoption of private label in China only really started to grow with the opening up of the countrys retail market to foreign retailers and the expansion of modern retailing.
So, private label already has more than 20 years of history in China, but for most of that time the presence and significance has been negligible. Yet, in the last five years, that situation has significantly changed. Private label sales and product variety have begun to show very significant growth in the last few years, and with that growth an Breitling for Bentley BT-147 significance in the total retail market. The ramifications are only just starting to be felt in the wider retail, fresh produce and manufacturing industries in China, but already their significance is already beginning to emerge as profound changes in the way these industries work.
This latest edition is much expanded on the previous one, and includes a wide range of case studies of private label development at leading retailers in China. As well as private label product ranges and price comparisons, the report also looks at the varying strategies for private label development across different retail sectors, and among Breitling for Bentley BT-148 leading players in each sector, compares packaging and shelf-placement strategies, covers the emergence of different private label brands for low/mid/high-price product ranges and analyses the changing retailer-consumer and retailer-supplier relationships as private label becomes increasingly significant to more sectors of the market.
Our findings show that, at the current rate of development, private label is going to become very significant to retailers, suppliers and consumers in the coming years. In more developed retail Breitling for Bentley BT-198, private label tends to come to the fore once a high degree of market penetration and consolidation has been reached, but China (as usual) is proving different. Chinas retailers are heading into private label faster and sooner than the old model of retail development would predict, and it will have a significant role to play in shaping how the retail industry develops in the coming years.
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