Breitling Navitimer Quartz Chrono BT-218

Where Australia lags behind the UK most noticeably is when it comes to online. Aussie shoppers have been slow to embrace online but in such a large country with many people living in remote areas, it has Breitling Navitimer Quartz Chrono BT-217 potential. What's more the profile of online retail has been raised hugely by the campaign led by retailers including Myer, David Jones and Harvey Norman for GST - the Australian equivalent of VAT - to be charged on online purchases from abroad, which are currently exempt.

This has allowed small overseas operations to steal a march - UK based etailer the Book Depository has achieved notable success down under - while indigenous retailers have lagged behind. Amazingly the website of Harvey Norman, the leading electricals retailer, isn't transactional yet,and it's not the only one.

But things are going to change. The GST loophole will - rightly - have to be closed as the amount of tax being lost by the exchequer will eventually make it worth the cost of collecting it. That won't be Breitling Navitimer Quartz Chrono BT-218 thanks to the campaign though, which despite having absolutely the right motive, has to be one of the most spectacular retail own goals of recent times, and has only served to remind shoppers how slow off the mark Australian retailers have been when it comes to the web.

Retailers haven't always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.

Retailers haven't always managed to get the balance Breitling Navitimer Quartz Chrono BT-219 when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.

Our recent feature lists what you should and shouldn't do according to the experts, providing advice on everything from producing decent content to how to respond if you make a mistake.

Laetitia Wajnapel, an editorial and social media consultant who runs the blog MademoiselleRobot.com and has worked with French Connection and TK Maxx, says you should focus on Breitling Navitimer Quartz Chrono BT-220 content, consider a company blog and steer well clear of only mentioning products. The days of traditional marketing messages being broadcast by a company are coming to an end, and retailers need to be more creative to entice people online.